Butterfield Bourbon.
CLIENT: BELT BUCKLE DISTILLERY
Butterfield Bourbon opens with warm notes of caramel, toasted oak, and a hint of dried fruit, rounded by a subtle spice that lingers on the finish. Its name pays tribute to the historic Butterfield Overland Mail Trail—a rugged 19th-century route that carried mail and passengers across the American frontier. The label design draws directly from that legacy, incorporating trail-inspired motifs and a sense of weathered craftsmanship that echoes the grit and endurance of the journey.
A label design rooted in tradition.
The name Butterfield is deeply rooted in the history and heritage of Texas, drawing its identity from the famed Butterfield Overland Mail route that once crossed the state’s wide, untamed landscapes. This historic trail connected communities, carried vital communication, and embodied the grit and determination of early Texans. Today, the name honors that legacy, reflecting a spirit of endurance, frontier pride, and the timeless character that continues to define Texas.
